Website promotion service in Kent
There is no point having a website without visitors. Some search engine optimisers will deliver large
quantities of traffic but it will generate very few leads.
Search engine optimisation (SEO) is a way to increase your sites visitor numbers. Primarily the aim
is to get your web pages coming up in good positions in the search results page. Because the search
engines are always tweaking their algorithms it is impossible for anyone to guarantee a position - beware of anyone offering such promises.
For details on our SEO service please see our SEO service details.
PPC marketing
Most search engines offer a "pay per click" advertising service. The sponsored links you see in their
results pages are typically PPC based. You bid against other companies for "keywords". If done
properly this can pay dividends but it can be a very expensive waste of resources. For example
bidding on a keyword like "weddings" will be expensive and bring in a lot of traffic. However the
traffic will not necissarily be interested in your service. A targeted campaign will use low competition
well converting keywords, "wedding cakes kent" and delivers much better results. There are a
number of insider tips we have built up allowing us to get higher positions for lower bids and we will
use these to get your campaigns on track.
We offer a simple one off setup cost and can at your request tweak and monitor the campaigns and
respond to changes in competitor bids and current market conditions.
We currently handle a total
PPC marketing campaign in excess of £50,000 per year for our clients and whilst bids have
decreased, conversions have increased.
Other sources of traffic.
Depending on your industry there are other ways to get traffic and leads. We can use industry specific
blogs to provide reviews, online press releases, social media (stumbleupon, facebook, twitter, torquecars etc.). Our full
marketing consultation will reveal and identify the areas and opportunities best suited to your business.
We particularly cover automotive sites and have a very extensive automotive network of popular sites covering all aspects of cars, and a wide range of hobby and craft sites.
We will also get your site listed in directories and niche related blogs and obtain deep links where possible
strengthening your internal pages, so we won't just be promoting your homepage.
